Japan’s Nissan promises aggressive electrification to cut costs, boost global sales


TOKYO (AP) — Nissan will expand its electric vehicle lineup, develop more powerful batteries and cut production costs, as well as speed up the entire process, which the Japanese automaker’s chief called “The Ark,” to drive higher sales by 2030. Where is the path?

“The auto industry is now being forced to reshape its values, so we can say that continuous change is the new trend,” Chief Executive Makoto Uchida told reporters Monday, outlining a vast but ambitious business plan. have in common.”

“Nissan has to change. If we continue on the same path, we cannot succeed.”

He said the cost of electric models will drop so that they are on par with gasoline-engine models by fiscal 2030, while global sales will increase by one million vehicles during that period.

Last year, Nissan Motor Co. sold nearly 3.4 million vehicles worldwide, up nearly 5% from the previous year.

The company is planning 30 new models over the next three years, of which 16 will be EVs. Nissan plans to launch 34 EV models from FY2024 to FY2030, taking the EV share to 40% of its global offering by FY2026 and 60% by the end of the decade.

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To reduce costs, Nissan says it will start working with suppliers from the development stage, upgrade production methods to include robotics and artificial intelligence, and create models that share components – not just Platform but also parts. It also promised innovation in autonomous vehicles to make driving safer.

Nissan, based in the port city of Yokohama, southwest of Tokyo, will take advantage of its partnerships around the world, including an alliance with smaller Japanese maker Mitsubishi Motors Corp, Dongfeng Nissan in China and with French automaker Renault.

Earlier this month, Nissan announced it was in talks to form a partnership with Japanese rival Honda Motor Co. in electrification and artificial intelligence.

Analysts say such alliances between rivals are relatively uncommon, but necessary to take into account growing demand for more sustainable transportation as concerns grow over carbon emissions and sustainability.

Nissan, Japan’s No. 2 automaker, was an early EV adapter, coming out with the Leaf EV in the late 2010s. In recent years, Japanese automakers have lagged behind US Tesla and Chinese manufacturers like BYD.

Automakers including Nissan have faced shortages of computer chips and other parts due to pandemic-related disruptions.

Uchida said Nissan’s new EV, plug-in and hybrid offerings will expand across all global markets, including the US, Europe, Japan, the rest of Asia, Australia and Africa.

“The Arc Plan shows our way to the future. This reflects our continued progress and ability to respond to changing market conditions. This plan will enable us to move forward even faster in driving value and competitiveness,” he said, referring to Nissan’s goals.

Nissan’s share price, which had surged earlier this month after announcing talks with Honda, fell 2% shortly before Uchida’s news conference.

Yuri Kageyama is on X: https://twitter.com/yurikageyama

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